The Spirit of Sunstar

A Message from the Representative of the Sunstar Group

Yoshihiro Kaneda
Representative
Sunstar Group

Inspired by the entrepreneurial style, aspirations and successes of the two previous generations, led respectively by Kunio Kaneda and Hiroo Kaneda, Sunstar today embodies a new age of influence under my leadership.

With the future in mind, Sunstar pursues a vision to pioneer a new generation of innovation and champion new partnerships while speaking to a new generation of global consumers.

As we continue to build on the business strengths we have cultivated over the last 80 years, our dream and mission is to broaden our global business success and operate as one highly respected global team. As a pivotal step in realizing this strategic vision, we have established our Global Headquarters for management in Etoy, near Lausanne, Switzerland.

We have established our management functions in Switzerland for four significant reasons: Switzerland has a long history as a peaceful and politically stable country; it has excellent dental, medical, educational and research facilities; the country is at the forefront of cutting-edge biotechnology development; and highly talented human resources are available to support Sunstar’s business objectives and long-term mission. In addition, as a gateway to the European, Middle Eastern and African markets, Switzerland is well situated for leading Sunstar’s global business.

Since Etoy became our Global Headquarters, we have felt the dawning of a new age for Sunstar. The beautiful countryside surrounding Etoy breathes energy into the Sunstar Group as we strive to attain our business goals and realize our vision to enhance the lives of people around the world. I am confident that this vibrant center in Switzerland will be an essential driver in achieving greater success and global leadership.

As we define our future, the Sunstar Group will continue to be attentive and responsive to the varied needs and expectations of global consumers. Acting both at the local level and on a global scale, we will continue to effectively engage in new business opportunities, innovate new technologies, provide the highest product quality, and support social responsibility initiatives around the world.

This is Sunstar’s dream and mission.


Yoshihiro Kaneda
Representative
Sunstar Group