Our purpose and values

Sunstar’s Corporate Motto

Sunstar’s corporate motto – “Always strive to help people everywhere achieve better health and enhance their quality of life” – was first established over half a century ago.

Sunstar’s corporate motto was created in 1963 by Hiroo Kaneda, the eldest son of Kunio Kaneda Sunstar’s founder, to capture his father’s thoughts and passion.

While the world has changed, it remains as relevant as ever today.

Hiroo also created our Leadership and People principles which remain core to how we work together across the organization.

Leadership Principles

• Be passionately consumer‐focused
• Pursue advanced technologies, product quality and competitive cost
• Nurture people to their fullest potential
• Build a sound, resilient business structure
• Drive future growth through a global perspective
• Work to achieve goals united as one global team

People Principles

• Boldly approach work with a strong sense of mission
• Have a positive attitude, acting professionally and respectfully
• Continuously strengthen abilities and broaden knowledge
• Act with a challenging spirit and creative power
• Work together in harmony and cooperation
• Trust others and earn their trust
• Value support from others and reciprocate
• Endeavor to improve your health and wellness