Our purpose and values
Sunstar’s Corporate Motto
Sunstar’s corporate motto – “Always strive to help people everywhere achieve better health and enhance their quality of life” – was first established over half a century ago.
Sunstar’s corporate motto was created in 1963 by Hiroo Kaneda, the eldest son of Kunio Kaneda Sunstar’s founder, to capture his father’s thoughts and passion.
While the world has changed, it remains as relevant as ever today.
Hiroo also created our Leadership and People principles which remain core to how we work together across the organization.
Leadership Principles
- Be passionately consumer-focused
- Ceaselessly pursue the most advanced technologies, highest product quality and most competitive cost
- Build a sound, resilient business structure
- Drive future growth by applying a global business perspective
- Nurture human resources to their fullest potential
- Work to achieve business goals united as one global team
People Principles
- Boldly approach your work with a strong sense of mission
- Perform your work with a positive attitude, acting respectfully and professionally at all times
- Strive to study continuously to strengthen your abilities and broaden your knowledge
- Act with a challenging spirit and cultivate your creative power
- Work together in the spirit of harmony and cooperation
- Trust others and earn their trust
- Endeavor to improve your health and overall wellness
- Value the support you receive from others, reciprocate with gratitude