What did you want to be when you were a kid?
As a child, my imagination often spilled onto the pages of my schoolbooks and papers through sketches and drawings, a habit that sometimes landed me in hot water. Given this natural inclination towards art, it seemed only natural that I aspired to become an artist, specifically a drawer or painter, immersing myself in the world of visual creativity.
How would your friends describe you?
They would likely say I'm always radiating positivity, a reliable source of laughter (though the funniness level might differ), dependable, and the go-to person for inquiries—thanks to my ever-growing passion for history and broad general knowledge.
What are your hobbies?
I'm passionate about hiking and wildlife observation, embracing the tranquillity of nature through camping trips that disconnect me from the everyday hustle. After a ligament injury shifted me from basketball, tennis has become my sport of choice. I'm also dedicated to developing personal web projects, driven by an insatiable curiosity to learn, and I relish the adventure of exploring remote, untouched areas.
What’s your favourite family tradition?
Our Serbian Christmas gathering holds a special place in my heart. My mom takes charge of the cooking, and we all wake up early to share a meal together before heading out to our various commitments for the day.
What is your proudest accomplishment?
Launching my web agency in 2012 was a venture into uncharted territory, marking an exceptionally enriching period of personal and professional development. Despite not achieving financial success, the experience was invaluable, offering profound lessons and growth opportunities for someone who once thought they knew it all.
What was your first job?
My first role was as an IT apprentice within the framework of the Swiss Apprenticeship program. My early tasks were predominantly centered around data entry, specifically transferring information from a substantial book of addresses during the initial three months. This experience led me to question, "Is this what IT work entails?"
What is your favourite thing about your career?
My favourite aspect of my career is the dynamic and supportive atmosphere fostered by my team and colleagues. Thriving in an environment where camaraderie and humour are as integral as professionalism, I find the blend of a friendly and playful workspace truly enriching. It's the collaborative spirit and the mutual encouragement to innovate and push boundaries that I value most, making every challenge a shared adventure and every success a collective achievement.
Tell us in one sentence what you do at Sunstar.
At Sunstar, you could liken me to a Swiss Army knife for my versatility—I specialize in A/B testing and personalization, oversee corporate websites, facilitate the integration of third-party web applications, and focus on improving the user experience.
What is the best part of working at Sunstar?
The opportunity to engage in a wide range of digital and web domains, contribute to significant projects and discussions, and the ability to push my ideas forward in an environment where I am heard and trusted.
What would you like Sunstar to look like on its 100th anniversary?
On Sunstar's 100th anniversary, I hope to see the company steadfastly adhering to its foundational values and principles, further broadening its horizons. My aspiration is for Sunstar to actively pursue sustainability, humanity, profitability, and growth, all the while maintaining a conscientious approach that prioritizes ethical practices over mere profit maximization. This approach would ensure Sunstar's enduring success as a business that positively impacts society and the environment.
Meet our people
Read about the backgrounds, current activities and future goals of team members contributing to the spirit of Sunstar around the world.