Francesca Stumpacher
What are your hobbies?
I love spending time with my family — we enjoy traveling together and discovering new places, cultures, and foods. Golf is a real passion of mine; I’ve been playing for over 30 years and appreciate being outdoors while staying focused for each shot. I also like trying out all kinds of manual crafts such as modern calligraphy, knitting, or painting ceramics.
What was your first job?
I worked at a children’s golf summer camp, assisting the teaching pro. It was exciting to share my knowledge and passion for the game with the next generation — and it taught me patience and how to motivate others.
What inspired you to pursue your current career path?
Initially, I wanted to become a researcher in cosmetics. But during my biochemical engineering studies, I quickly realized lab work wasn’t for me. I wanted to be creative in a different way — closer to people and ideas, and working with colleagues from diverse backgrounds.
What fuels your passion at work?
Making a positive impact on people’s lives. At Sunstar, I’ve learned how closely oral health connects to overall well-being. It’s something I talk about with my family and friends, and I’m proud that through DTC (Direct-to-Consumer) we have another powerful channel to spread that message to more consumers.
What is the most valuable lesson you have learned?
We can’t change the past — we can only focus on the present and how to shape our future. Listening to my instincts has guided me through the toughest decisions, even when they felt risky. I find this quote from C.S. Lewis inspiring: “You can’t go back and change the beginning, but you can start where you are and change the ending.”
What is your proudest accomplishment?
Starting a family with my husband and watching our son grow into a wonderful little person. Professionally, leading the marketing efforts to rebrand all of the Playbrush touchpoints (website, emails, packaging…) under the GUM brand was a milestone achievement and the first big step in the integration process.
What is your favorite thing about your career?
Working with different teams across the company — connecting the dots and bringing people together to make something bigger happen. I love that we can learn from our mistakes, improve continuously, and celebrate progress as a team.
Tell us what you do at Sunstar.
I’m part of the SESA Direct-to-Consumer (DTC) team based in Vienna. My role focuses on expanding the DTC business across Europe in a profitable way, while aligning our operations with Sunstar’s ways of working.
What is the best part of working at Sunstar?
The people. I’m surrounded by passionate colleagues from all walks of life, a supportive company culture, and high-quality products I genuinely believe in.
What would you like Sunstar to look like on its 100th anniversary?
I hope Sunstar continues to grow as a truly global, consumer-centric company with a strong 360° omni-channel strategy — always keeping people’s well-being at the heart of what we do.
Meet our people
Read about the backgrounds, current activities and future goals of team members contributing to the spirit of Sunstar around the world.