Marketing Manager in the Retail Business Group at Sunstar China
My primary responsibility is the marketing and advertising of oral care brands such as Ora2® and GUM®. I joined Sunstar just after Ora2 entered the Chinese market. At that time, a large part of my work consisted of store visits and in-store promotional activities. Today, we are focusing more on advertisements. I am currently directing the overall branding, oversee advertisement content and manage how we promote our products on the web.
Working at Sunstar
Working in the Marketing Department requires smooth coordination both inside and outside the company. I liaise with internal production, logistics and sales departments, and with external advertising agencies as well as media production and design companies. Despite such a workload, this environment is filled with challenges I enjoy. I am always inspired by the dynamism of the market to work out new proposals, instead of repeating daily routines. When I joined the company, Ora2 had a low profile in China, but now it is one of the most popular Japanese brands there. This invaluable experience has taught me the importance of brand development and built up my business confidence.
Since joining Sunstar in February 2009, I have experienced the launch of our e-Commerce business from scratch. I raised the profile of Sunstar’s brands by planning promotional activities based on the consumer data we had gathered and analyzed. Moving forward, I want to further develop our e-Commerce business using the potential of social media.
Ready to make a difference?
People make Sunstar the company it is. We are always searching for individuals who are ready to contribute to our mission — to help people everywhere achieve better health and enhance their quality-of-life. If you are looking for a fulfilling career in a team working on inspiring challenges, we would like to hear from you, wherever you are.
Meet our people
Read about the backgrounds, current activities and future goals of team members
contributing to the spirit of Sunstar around the world.
It’s very heartwarming to see something you had in your mind becoming a reality and seeing it tested and proven to…
R&D at Sunstar Engineering Europe – Italian Branch
I am excited to be joining Sunstar Canada as we work to build the GUM brand within Canada with a consumer-centric…
Director of Marketing at Sunstar Canada
I want to be involved in initiatives where I can enjoy a sense of accomplishment as a team
Engineer at Sunstar Engineering Japan
I want to create a stronger sense of belonging in my teammates and support their development to unlock their full…
Sr Manager Sales Department at Sunstar Guangzhou
The best part of working at Sunstar is being able to have a certain level of responsibility and make decisions that can…
Marketing Manager at Sunstar Germany
I want to make GUM one of the most recommended brands by Brazilian Dentists
Scientific & Professional Marketing Manager
The best part of working in Sunstar is the current good relationship between employees, labor unions, and management,…
Manager of the Engineering Department in PT. Sunstar Engineering Indonesia (SEI).
SUNSTAR Argentina and its people inspire me every day. I also feel SUNSTAR is changing globally and moving in a great…
Pharmacy Channel Supervisor at Sunstar Argentina
In the end, I’m happy to come here every morning, and I think it’s vital because, if you feel like part of the…
Sr Brand Manager at Sunstar France
Sunstar is supportive of me in gaining new skills and expanding my expertise, which speak volumes about how much…
Senior R&D Engineer at Sunstar Americas
Sunstar allows you to learn and grow, trusting each person immensely. You’re free to aim higher and achieve more.
Managing Director at Sunstar Engineering Italy
What’s important to me? Working somewhere that’s positive, collaborative and motivating, within a human-scale…
Gerente de ventas en Dental Profesional en Sunstar Francia