
Tracey Peake
Director of Marketing at Sunstar Canada
Tracey is the Director of Marketing at Sunstar Canada and she started at the company in December 2019. She has over 25 years of experience in Marketing.
Evolution at Sunstar
As she joined the company recently, she doesn’t have a long history at Sunstar but she did join with the objective of transforming Sunstar Canada. 2020 is a year of transition for the company, so the focus is now on rebuilding the team. They aim to switch the focus of Sunstar Canada from a company emphasizing sales volume to a more consumer-focused business.
“I am excited to be joining Sunstar Canada as we work to build the GUM brand within Canada with a consumer-centric approach and to strengthen our Professional Business.”
Tracey Peake
Sunstar GUM Canada is a leader in the interdental cleaning category and the brand is the number one recommended by dentists, so the goal for the upcoming years is to secure this position and maintain it by improving the current strategy.
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