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Sunstar CSR activities in the Middle East: 2014-2015-2016

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Donating free toothbrushes & free toothpastes (Baby, Kids, Junior) to children in schools

Our distributors were given toothbrushes and toothpastes free of charge to donate to schools and/or the Ministry of Health (MoH) for educational purposes.

The local MoH initiated a yearly education program in all of the countries for a length of about 2 weeks, where companies chosen by the MoH through a tender were entitled officially to visit the schools and donate toothbrushes and sample size toothpastes.  This was done to teach correct tooth brushing and raise oral health awareness. Our distributors created several posters for this purpose that they posted in schools.  These programs have been carried out due to the important lack of education in terms of oral hygiene for children up to 9 years old.

The results obtained are a significant increase brand awareness and sales in the region on all of our children’s lines.

Donations per country

Kuwait:

Campaign: MoH Kids Education, GCC Health week. From government to primary schools.

Action: Donations in 2014, 2015, and 2016 of toothbrushes and kids’ toothpastes.

Details for 2016: Donations of approx. 5000 units of toothbrushes and kids’ toothpastes.

Additionally:

KOL Event sponsored by Sunstar at Radisson Blue Kuwait City: “How to become an irresistible dentist?” focused on treatment of children.

Qatar:

Campaign: GCC Children Health Weeks.

Action: Donations in 2015 and 2016 of toothbrushes and kids’ toothpastes.

Details for 2016: Donations of approx. 5000 units of toothbrushes and kids’ toothpastes.

Attached below is a detailed report of the “Oral Health Kids Week” and “Marketing Events” with photos.

UAE:

2014: AEEDC Dubai. Focusing on Interdentals and Kids’ lines.

  • Action:  Donation of samples (mix of toothbrushes and toothpastes) in sample bags.

2015: AEEDC Dubai. Focusing on Interdentals / Picks and Technique PRO.

  • Action: Donation of samples.

2016: AEEDC Dubai. Focusing on Interdentals / Ortho line and New Kids’ line.

  • Details of exhibition: 1800+ exhibitors from 80+ countries.  40.000 visitors.
  • Action: Donations of approx. 20.000 units for samples.

We hope to continue our efforts in the Middle East to expand Sunstar brand recognition and business!

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