Social Contribution

Policy and Approach

The Sunstar Group helps to create healthy, safe and comfortable lives for people in all countries and regions where it carries out business activities by building excellent partnerships with local communities as a good corporate citizen.

Major Initiatives

Support for Japanese culture through the Nihon Shodo Bijutsuin (Calligraphic Art Institute) Nisshoten Exhibition (Asia, Japan)

Every year, Sunstar presents the “Sunstar International Award,” the top award, at the Nisshoten Exhibition hosted by the Nihon Shodo Bijutsuin (Calligraphic Art Institute), the most authoritative organization for Japanese calligraphy. In October 2017, the Nihon Shodo Bijutsuin, Sunstar and the Embassy of Japan in Singapore hosted the 70th Nisshoten Exhibition Commemorative Exhibition in Singapore. Over the duration of this exhibition, a range of calligraphy performances and workshops were held throughout Singapore. Sunstar was proud to lend its support for this major event promoting Japanese culture.

Getting acquainted with the local community through local festivals (Japan)

The Tokushima Plant, which produces toothbrushes, cosmetics and other products, has taken part in the Awa-odori Dance Festival under the group name “Sunstar-ren” every August since the plant’s completion in 1987. The event is a chance for workers at the Tokushima Plant, their families and members of the local community to enjoy good times with a program that includes Awa-odori dance lessons for local children. Sunstar-ren also performs its Awa-odori dance at the Takatsuki Festival in Osaka, location of the Takatsuki Plant, which produces oral care products. The Yamanashi Plant, which produces building materials, automotive adhesives and other products, takes part in the Shingen-ko Festival, a traditional event with a long history.

(Due to COVID-19, participation in the festival has not been realized since 2020 on account of cancellations or voluntary restraints.)

Employees take part in support activities to bring joy to children (global)

Employees around the world have taken incentive in providing peace of mind and happiness to people in need.

In Europe and the U.S., employees donated toys, daily necessities, food, funding for local playground equipment through support organizations and government agencies for Children‘s Day and during the Christmas & New Year holidays.

As a part of our efforts aimed at raising awareness about oral and overall health, we have held the seminars on the relationship between periodontal disease and diabetes and made donations for children with type 1 diabetes. In China, we have held oral health events for children.

Donation of food, toys and household goods

Donation of funds for outdoor playground equipment

Donation of oral care products via a children’s aid organization

Germany, Mexico
Donations for children with type 1 diabetes

Organizing oral health events for children

Support for regional medical professionals fighting against infectious diseases (China, Japan)

We expressed our gratitude to the medical professionals who support people’s health in the long fight against COVID-19. At our Shanghai office in China, we have donated 9,000 bottles of GUM mouthwash to more than 10 medical institutions. In addition, in Japan we supplied 65,000 bottles of VO5 Hairspray to medical institutions, allowing workers there to reduce the need to touch their hair thanks to the holding strength of this spray, helping to keep their hands clean.