Sunstar Group Long-Term Vision and SDGs
Sunstar formulated and announced its long-term vision in 2019, expressing the company's ideal image for 2032, its 100th anniversary. It shows how we will provide social value through business and achieve sustainable growth.
Sunstar Group Long-Term Vision
Our vision for 2032
Sunstar is a company that contributes to enhancing healthy life expectancy and quality of life (QOL), starting from good oral health to preventive medicine and holistic wellness.
We will be recognized as one of the most trustworthy companies in the world, supporting people in living healthy and comfortable lives across all living environments including mobility and buildings.
To become what we want to be, we will focus on the following aspects to address challenges our society is facing.
Environment
The company will construct business models that will minimize the environmental impact of products throughout their life cycle and maximize the use of limited resources so that the global environment can be sustained.
Human Resources
The company will strive to be recognized as one of the companies with the highest employee happiness index in the world by encouraging learning from others, respecting and promoting diversity and inclusion, and offering both mentally and physically healthy workplaces around the world.
Partnership
The company will build strong partnerships with customers as well as local residents, experts in relevant fields, and suppliers by increasing collaboration and knowledge sharing. It will also make cooperative efforts with them to solve social issues.
Management Platform
The company will solidify a strong management platform as one of the most dependable companies in the world by establishing clear policies and plans for compliance and risk management, and by developing strong corporate structures and strategies to ensure long-term corporate value enhancement.
Our Vision and the Sustainable Development Goals
We are contributing to the achievement of United Nations’ SDGs through activities, realizing the Sunstar Group’s Long-Term Vision.
Sunstar’s SDGs Key Goals
We will provide products and services that will help people live healthier lives, from the promotion of oral and overall health to improving the living environments of people all around the world.
We will work to make living environments more secure and comfortable, with regards to mobility and buildings.
We will work to prevent, reduce, and reuse waste products through the entire life cycle of our products—from procurement to manufacturing, logistics, sales, and even after consumer use.
To contribute to achieving carbon neutrality, we will work to reduce CO₂ emissions throughout our supply chain including materials, products, manufacturing and transport.
Sustainability Timeline: Vision and Priority Themes
| 2017~2019 |
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| 2020~2022 |
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| 2023~2026 |
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Mid-Term Business Visions Based on the Long-Term Vision
Consumer Business* Mid-Term Vision
The Consumer Business aims to help extend healthy life expectancy so that customers can always lead healthy and enriching lives. To do so, we provide products and services that contribute toward promoting overall health, starting with oral health.
In recent years, the importance of good oral health in overall health promotion is rising due to the impacts of infectious diseases, repeated natural disasters, and an aging society. Together with raising awareness about the importance of oral care with the cooperation of dental professionals and local communities at large, we also accelerate the development of products that provide effective oral care in line with the oral issues and age groups of customers. To do so, we strengthen the creation of new added value, including leveraging oral bacteria research results and the application of artificial intelligence and information technology. In addition to oral care, we also work on addressing customers’ health issues in the areas of health foods. Furthermore, we are committed to reducing our environmental impact by minimizing the use of petroleum-derived plastics in consumer products, including toothbrushes, interdental brushes, mouthwash bottles, and packaging, while expanding the use of recycled and more sustainable materials. We also strive to develop products that support both human health and environmental sustainability, and to continuously reduce the environmental footprint of our business operations and facilities.
Industrial Business* Mid-Term Vision
As the technical solutions group that supports the creation of healthy and comfortable living spaces for people across the world, the Industrial Business is leveraging our strengths in adhesive and metal processing technologies to strengthen the competitiveness of our businesses, expand sales areas, and develop businesses in related fields.
In adhesives for automobiles and electronics, we expect strong demand for new adhesives arising from weight reduction, and electrification in line with carbon neutrality in the automotive industry. We will also use our locations in Germany to expand business for automobile manufacturers in Europe. As for construction sealants and adhesives, we will expand our lineup of products such as interior adhesives, enhance one-component products which have high work efficiency, expand business in China, develop the market in Asia, and make containers environmentally friendly. In the metal parts business, we aim to grow business by increasing orders for brake discs used in large motorcycles in China and India, electric motorcycles, and small electric vehicles as well as metal parts for automobiles and ships. Furthermore, we will advance strategic and efficient investments and business operations in our global expansion, aiming for sustainable growth as a company that solves social challenges in creating living and mobility spaces.