Rice bran has diverse uses aside from food. Today, rice bran is used as animal feed, fertilizer, and as an oil source, but the rest is simply thrown away. Because it is highly nutritious, bran attracts bugs and gets easily oxidized, which makes it difficult to use. In addition, its particular flavor and rough texture tend to be disliked.
Knowing this, Sunstar’s R&D team found it a waste that rice bran was not being used to its full potential. Based on Sunstar’s holistic health concept providing health support to people through the improvement of their diet, the team started to develop products focusing on the benefits of rice bran.